QR codes became part of the landscape during the creation of smartphones. People buying a smartphone also gain the benefit of having a built-in QR code on them.

The built-in QR codes in smartphones serve an important functionality, especially for retailers. Being able to market directly to customers via QR codes makes them a powerful tool for retailers to drive sales and resolve problems, if any.

QR codes also provide a convenience for consumers. Scanning the codes allows them to know the reputation of a restaurant and hotel while knowing about offered discounted packages.

Yet, what is a QR Code Retail and how can retail businesses profit from it?

Need-to-know Info about a QR Code Retail

“Quick response” provides the best explanation for QR codes.  Being machine-readable means that the QR code retail is quickly gained admittance using a smartphone’s camera. This means that a customer accessing the QR code retail of a certain business easily gets the information they need.

While QR codes work similarly to bar codes, the difference is that QR codes can encode 20x more info than bar codes. However, like bar codes, QR codes need another device to scan the information and other data encoded in it. The black squares designed in the QR code represent a variety of information about a product, brand, or service offered by a retailer. Letting the camera of a smartphone hover over the code promptly provides a user’s screen with all the information about a certain business.

This quality of the QR code provides an outstanding marketing tool for retailers to establish a closer relationship with their consumers. The simple scanning process also serves as an effective bridge between online and offline businesses. However, businesses should remember that making the QR code easier to use for their consumers is a win-win situation.

Who are the Frequent Users of QR Codes?

It has been seen that QR codes have become one of the popular tools used by many mobile users. The top reasons for the rising popularity of QR codes include:

• Having a positive impact on the shopping experience of many online and brick-and-mortar shoppers
• Young people between the ages of 18 to 19 have seen the convenience of using QR codes when they want to get information about a brand, product, or service.
• In 2020, 11 million people around the world have used the code for all forms of retailing.
• Retailers are convinced that QR codes will be one of the mainstays of the retailing business.

How Retailers Use QR Codes Retail

The many ways retailers use QR codes in their retail business include:

Offer the best chance for directing consumers to a landing page

Customers are encouraged to take a deeper look at a retailer’s website via a QR code. Scanning the code takes the consumer to a page showing detailed information about a service, brand, or product. The info consumers get from the landing page offers the best way to let them know about the offered services or products.

Best marketing tool to use in gathering consumer info

The action of scanning a QR code is not a one-way street for consumers but for retailers as well. The frequency of scans provides the best way for retailers to know the behaviour of consumers from being interested to becoming a customer and to becoming a loyal client.

Contact us to know more about QR Code retail solutions.